Last updated: 01/06/2026

This Cookies Policy explains how ALFONZO NYC ("we", "us", or "our"), a fine jewelry brand based in New York City, United States, uses cookies and similar technologies when you visit www.alfonzonyc.com. We are committed to transparency, discretion, and respecting your privacy, in accordance with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to function seamlessly, enhance your browsing experience, and help us understand how our website is used.

Cookies may be:

  • Session cookies, which expire when you close your browser; or
  • Persistent cookies, which remain on your device until they expire or are deleted.
2. How We Use Cookies

We use cookies thoughtfully and selectively to:

  • Ensure the secure and reliable operation of our website
  • Enable essential features such as shopping cart and checkout
  • Remember your preferences and selections
  • Understand how visitors engage with our website
  • Present relevant content and communications, where permitted
3. Categories of Cookies We Use
a. Strictly Necessary Cookies

These cookies are essential to the operation of our website and cannot be disabled. They support core functionality such as security, page navigation, and transaction processing.

Legal basis (GDPR): Necessary for the performance of a contract or our legitimate interests

b. Performance & Analytics Cookies

These cookies help us understand how our website is used so we can refine performance, design, and usability. Data is aggregated and anonymized where possible.

Legal basis (GDPR): Consent

c. Functional Cookies

Functional cookies allow us to remember your preferences—such as region or language—so we can offer a more personalized and refined experience.

Legal basis (GDPR): Consent

d. Marketing & Advertising Cookies

These cookies may be used to deliver content and advertisements aligned with your interests and to measure the effectiveness of our communications. They may be placed by us or by trusted third-party partners.

Under CCPA/CPRA, the use of these cookies may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising.

Legal basis (GDPR): Consent

4. Third-Party Cookies

We may work with carefully selected third-party service providers—such as analytics, payment, or social media partners—who may place cookies on your device to support their services. These providers process information in accordance with their own privacy policies.

5. Your Privacy Rights
European Economic Area (GDPR)

If you are located in the EEA, you have the right to access, correct, delete, or restrict the use of your personal data, to object to certain processing, and to withdraw consent at any time.

California (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect and how it is used, to request deletion or correction, and to opt out of the sale or sharing of personal information. We will not discriminate against you for exercising these rights.

6. Managing Cookies & Consent

You may review or update your cookie preferences at any time through our cookie settings or by adjusting your browser controls. Please note that limiting certain cookies may affect the functionality of the website.

7. Do Not Sell or Share My Personal Information

Where required, we provide a “Do Not Sell or Share My Personal Information” option that allows California residents to opt out of the sale or sharing of personal information.

8. Updates to This Policy

We may update this Cookies Policy periodically to reflect legal, technical, or operational changes. The revised version will be posted on this page with an updated date.

9. Contact Us

For questions about this Cookies Policy or to exercise your privacy rights, please contact us:

Email: info@alfonzonyc.com

Business Address: New York City, NY, United States

This Cookies Policy should be read alongside our Privacy Policy.